Our Journey
Welcome to Simply Living by Ella, where sustainability meets affordable luxury. founded in 2022, our brand focuses on offering a carefully curated selection of handmade and eco-friendly products. discover our shop, blog and more and join us on our journey.
I first started Simply Living by Ella, as an outlet for my love of baking, lifestyle, home and creating gifts for friends and family. Once I realised how much love I have for all those things individually, I decided to combine them and take it a step further. That's how Simply Living by Ella was born. Along with our online bakery, we have a wide variety of items from women owned businesses, small artists and UK based brands. With sustainability as one of my top priorities, I have tried to be as transparent as possible and made sure all of our packaging is eco-friendly and biodegradable. I wanted to create an online store that equally benefits the consumer and the planet.
“With a passion for baking, shopping and sustainability, I knew I wanted to combine all three and create something special. That’s how simply living by Ella was born. I wanted to create something I could call my own and be proud of. The most important thing to me when I launch, is that my brand has a positive impact on not only people, but the planet too.” - Ella, Founder, Director, CEO at Simply Living by Ella
“When I was doing research, I found a lack of transparency from brands claiming to be sustainable and eco friendly, which raised immediate red flags. After looking into these brands, I soon realised they’re doing the bare minimum to substantiate these claims. This only fuelled me further into creating a brand that prioritises sustainability.” - Ella, Founder, Director, CEO at Simply Living by Ella